11 Comments

Here's something to further crush your spirit. I'm 51, but I like to mix things up here and there when it comes to condiments, music, and peanut butter brands. I've always felt like everything I really like has a fairly short shelf life (not the music). Well, I wasn't wrong. Apparently, I'm a "harbinger of failure." It's an actual marketing term: https://arstechnica.com/science/2015/12/certain-customers-spell-doom-for-new-products/.

According to the article, “Harbingers have preferences that are systematically different from other customers,” so maybe it's a good thing?

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Furthermore, Jeff, you like the Boom Town Rats, your opinion of Pink Floyd carries little weight, unlike your jeans.

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I never said the Boomtown Rats were a super-important band, only that they were super-important to me. They were a gateway drug to all manner of greatness that I might not have ever known about. I will say this, however. They're much better than Pink Floyd.

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You had to throw that last line in didn’t you. Ha! I just had to gig you a little, I couldn’t resist. I will say your musical tastes are far better than mine, so I will just take your word for it. I don’t listen to a lot of Floyd but I will say that Rodger Waters The Wall concert was the best concert I ever went to. It was fantastic even though Roger is a twat.

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It’s cool because I quit giving two shits what anybody else thinks as well.

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I've always said that, but it wasn't always true. Now it is, and I'm free!

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Yep, comes with age and it’s glorious! Keep up the great work pal. I really enjoy your work.

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Hey Jeff: Thanks for the thought-provoking column. I too have noticed that my opinions and preferences no longer matter as much. Although I have a lot more money to spend than when I was younger it does not seem to matter as much to marketing folks. And I am constantly frustrated that the musical guest on SNL is usually a band or performer I have never heard of! And there are no new Theresa's either!

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Thanks, Theresa. I know what you're talking about with the performers. Music was always super-important to me, and I don't know anyone anymore. If I look at the Billboard chart I can't tell if it's the most popular artists of the day or the ingredients of a Marie Callender salisbury steak dinner. When I was 30 I would've SWORN this would never happen.

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I started noticing that no one was interested in what I had to say about the time I turned 55. Shortly after that, I let my hair go white - and I was even less relevant - if that's possible. It's a come-uppance, for certain, when you realize that your opinions and thoughts are no longer interesting to anyone (except maybe someone your age).

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Yes, my gray hair doesn't help either. And most of my references are older than the baffled people I'm talking to... It can be discouraging, but I find I roll with it much better than I ever did as well. I just mumble "Yeah, pack it up your ass" and continue with my day. It wouldn't have been so easy when I was 25.

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